IN-EI - ISSEY MIYAKE AND ARTEMIDE

Beauty lies not in objects, but in the interaction between the shadow 
and light created by objects.
Junichiro Tanizaki, 'In Praise of Shadows'

"When you see them, you can't help feeling moved; when you understand them, you are
full of wonder seeing a future we thought unreachable and couldn't imagine this beautiful".
Ernesto Gismondi introduces IN-EI ISSEY MIYAKE's lighting, as conceived by Issey
Miyake and his Reality Lab., and brought to life by Artemide.

"IN-EI" - Japanese for "shadow, shadiness, nuance". The art of lighting has a conceptual
and technological heritage at the Miyake Design Studio, dating back to 2010, when Issey
Miyake
and his research and development team called Reality Lab., presented "132 5.
ISSEY MIYAKE".  This new process was developed using a mathematical program with 3-
D geometric principals by Jun Mitani.  132 5. ISSEY MIYAKE is an extremely ingenious
way by which to make clothing, and a  process that provides yet another example of
directions the quest for innovative textiles technologies can take. The project comes from
the intersection of creativity and mathematics, resulting in clothing that can be folded flat
and become 3D shapes, starting from  a single piece of cloth. As the Reality Lab. explored
"132 5. ISSEY MIYAKE"'s potential in areas beyond clothing, a natural extension of the
process was lighting products.  IN-EI ISSEY MIYAKE was born from a collaboration with
Artemide marrying their lighting expertise with the Lab.'s innovative approach  to the
material and design. 

The project revolves around a fabric derived from entirely recycled
materials, diffusing light in extremely interesting ways; it is a re-treated fibre made using
PET bottles. The bottles are processed using an innovative technology that reduces both
energy consumption and CO
 emissions up to 40%  when compared to the production of
2
new materials. Issey Miyake's artistic vision, applied to the new 3D mathematical process,
combines the Japanese tradition of light with Miyake's unique ability to translate tradition
into modernity. Artemide animates these sustainable and striking shapes using LED
lighting, today's most relevant sustainable technology. 

The IN-EI ISSEY MIYAKE lighting collection was co-developed and  manufactured by
Artemide. It is a collection of free-standing, table and hanging lights. Each lampshade is
created using 2 or 3D mathematic principals, where light and shade harmoniously
alternate.

www.artemide.com