A Fake Apple Store

How it looks when artist Create A Fake Apple Store

Evan Desmond Yee is the 24-year-old multimedia artist behind “Start-Up” a show at Gallery 151 in Chelsea, NYC. When you walk into the exhibit, you immediately feel like you’ve entered an Apple store, with art displayed as products on milky-white displays.

The products range from things like the #NoFilter, a pair of metal glasses styled after Ray Bans; the Kaleidogram Pendant, a wearable kaleidoscope tube for your phone camera; and the iFlip, an iphone case made into an hourglass in which the sand is actually crushed up iphone e-waste. Evan’s second room of the exhibit “is more pessimistic” and moves away from the Apple Store-look. It has several pieces with a physically monolithic presence and placement but aesthetically remind one of the ephemeral nature of contemporary consumer technology. The piece titled “Hello” stands as the tallest sculpture. It’s a square aluminum column based in crude-cut rock and omits the sound of a therapy session in Siri’s voice as you walk toward it. “How many times have you pleasured yourself today?” she asks. “I wanted the second space to feel timeless,” Evan says. While the show looks to the future, Start Up actually feels like a return to the post modern era of the 1960s and 70s with the technology available to us now. “This is a study on our populace’s opinion about the future. I think everyone is optimistic again, I think because of new tech.” The conversation in Start-Up is about technology and how it’s changing the human condition. The satirical nature of the show is inspired by Aldous Huxley’s Brave New World and Kurt Vonnegut’s Player Piano, both dystopic novels. “I also had to do a ton of research on what tech is new, what trends are hot, what stupid apps are people buying. It’s also a satire on myself as the average consumer.”

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