Milan 2012, Chair Giveaway, Gelato and Luminosity at MOST

17-22 April 2012 
Museo della Scienza e della Tecnologia

British design company, Tom Dixon, takes over 4 spaces at MOST including a Luminosity show, Dezeen studio
powered by Jambox, live industrial manufacturing from Trumpf and a Gelateria from Carpigiani Gelato University. 

Luminosity

We dominate the Via Olona entrance with a series of illuminated interconnected tunnels which throw visitors into a
ghost train experience, exploring light by presenting our lamps and shades at their most radical. Visitors follow a
journey through extreme and angular shadow-play, exposed technologies and iridescence which challenge
senses and  perspectives,  de-mystifying ideas of artificial light.  Illuminated tunnels and boardwalks are built
exclusively in collaboration with UPM ProFi, a unique wood plastic composite decking and cladding material that
combines the best characteristics of cellulose fibres and plastic.

Dezeen

In the window Dezeen studio, powered by Jambox, set up a broadcast centre furnished by Tom Dixon, holding
exclusive interviews and streaming live coverage across MOST of the freshest new content in Milan.  

Trumpf

A digital industrial revolution is put in full view of visitors, in collaboration with international machine giant Trumpf,
where Tom Dixon will control 2 sheet metal machines which punch and bend our exclusively designed Stamp
chair (above) and Stamp lamp live on-site, which  be giving away to visitors all within a reconstructed 19  Century railway station. 

Carpigiani Gelato University

A futuristic Anglo-Italian Gelateria is created in collaboration with the Carpigiani Gelato University, who give away
free gelato and create the University experience teaching visitors the elaborate process of making the Italian
treat.
 
Latest Tom Dixon product includes Etch Light Web, Fin Light, Etch Shade newly available in Copper and Stainless
Steel. Also showing at MOST, Lustre, Drum Stool, Peg Barstool and Peg Lounge Chair  both available in new finish,
stained brown Oak.   

www.tomdixon.net

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