Milan 2012, Chair Giveaway, Gelato and Luminosity at MOST

17-22 April 2012 
Museo della Scienza e della Tecnologia

British design company, Tom Dixon, takes over 4 spaces at MOST including a Luminosity show, Dezeen studio
powered by Jambox, live industrial manufacturing from Trumpf and a Gelateria from Carpigiani Gelato University. 


We dominate the Via Olona entrance with a series of illuminated interconnected tunnels which throw visitors into a
ghost train experience, exploring light by presenting our lamps and shades at their most radical. Visitors follow a
journey through extreme and angular shadow-play, exposed technologies and iridescence which challenge
senses and  perspectives,  de-mystifying ideas of artificial light.  Illuminated tunnels and boardwalks are built
exclusively in collaboration with UPM ProFi, a unique wood plastic composite decking and cladding material that
combines the best characteristics of cellulose fibres and plastic.


In the window Dezeen studio, powered by Jambox, set up a broadcast centre furnished by Tom Dixon, holding
exclusive interviews and streaming live coverage across MOST of the freshest new content in Milan.  


A digital industrial revolution is put in full view of visitors, in collaboration with international machine giant Trumpf,
where Tom Dixon will control 2 sheet metal machines which punch and bend our exclusively designed Stamp
chair (above) and Stamp lamp live on-site, which  be giving away to visitors all within a reconstructed 19  Century railway station. 

Carpigiani Gelato University

A futuristic Anglo-Italian Gelateria is created in collaboration with the Carpigiani Gelato University, who give away
free gelato and create the University experience teaching visitors the elaborate process of making the Italian
Latest Tom Dixon product includes Etch Light Web, Fin Light, Etch Shade newly available in Copper and Stainless
Steel. Also showing at MOST, Lustre, Drum Stool, Peg Barstool and Peg Lounge Chair  both available in new finish,
stained brown Oak.


  1. I couldn’t have really asked for a much better blog. You are always at hand to provide excellent information, going straight away to the point for easy understanding of your subscribers. You’re really a terrific pro in this arena. Many thanks for remaining there humans like me.

  2. Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.
    My blog is on Back Pain Relief.

  3. Pretty section of content. I just stumbled upon your weblog and in accession capital to assert that I
    acquire actually enjoyed account your blog posts. Any way I’ll be subscribing to your augment and even I achievement you access consistently quickly.

  4. It’s the best time to make some plans for the longer term and it is time to be happy. I have learn this post and if I could I desire to suggest you some interesting things or suggestions. Perhaps you can write subsequent articles relating to this article. I desire to learn even more issues approximately it!

  5. Wow! This could be one particular of the most beneficial blogs We’ve ever arrive across on this subject. Basically Wonderful. I am also a specialist in this topic so I can understand your effort.

  6. Thanks for sharing superb informations. Your website is very cool. I am impressed by the details that you’ve on this website. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for extra articles. You, my pal, ROCK! I found simply the info I already searched everywhere and just could not come across. What a great web-site.

  7. Great – I should definitely pronounce, impressed with your web site. I had no trouble navigating through all tabs as well as related information ended up being truly simple to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or something, web site theme . a tones way for your customer to communicate. Nice task.

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.